NWHL Boston Pride

Winning jersey design for the Boston Pride of the National Women's Hockey League. Chosen as a finalist out of 1,000 submissions by the NWHL and then selected as the winner through popular vote.

While the logo and general colors were provided, design decisions regarding the jersey color, elements, and details were proposed through my submission and later implemented in the final result. These elements were then used across special event jerseys and in their 2016-17 jerseys with minor changes and an alternate body color.

The jersey was worn by Pride players throughout their inaugural season, as well as during the inaugural Women's Winter Classic at Gillette Stadium and their Isobel Cup winning postseason, and sold at games and online at the NWHL Store for purchase by fans.

Coverage on The Hockey News.
© 2018 Emily Scherer